by Vlado Kabat
Funtheory is an experiment project with initiative of Volkswagen run in the Swedish capital- Stockholm. It’s a campaign with an aim to make people do things which are not very comfortable, things that people do not tend to do in the first place, or in other words funtheory tries to change people’s lazy behavior. Competitors were creating projects and the best ones were awarded. Some of the projects were actually quite interesting which tried to improve people’s behavior in public spaces by making it fun to do.
One of the most successful projects was created in a metro station in Stockholm. The target was to attract people to use stairs rather than escalators by creating a working piano on the stairs that interact with the pedestrians . Creators argued, that signs on the walls saying: ”Take the stairs instead of the escalator or elevator and feel better.” are not convincing enough. The other project encourages people to use bins for trash rather than throwing in on the ground.
If you are interested in these projects there are more on their homepage http://www.thefuntheory.com/.