By Carlie Douglas
In my readings for my Thesis, I have come across much information about the affect of viewing Green Space on people’s mental state (stress reduction, faster healing in hospital patients, violence reduction in inner city areas). I began to wonder if it could have something to do with the affect of colours on the brain when I remembered an article titled ‘What’s in a Color” in the 1993 Disney Yearbook from my childhood (article left). It is obviously directed at children, but its contents are still valid.
Have you noticed the colours in a McDonalds? It used to be reds and oranges, but after they were attacked for their unhealthy-ness, they started to crop up with greens and browns. My high school used to be stark white hallways with true red striping and walls, but after remodelling was painted cream with teal and eggplant to prevent fights and promote academics. In many developments, red is used for accents because it catches our eye and draws us in, but why? Would it not be just as eye-catching with another bright colour?
Perhaps it is about our apparent attachment from birth to the colour. This, I believe is something that is relevant not only in Advertising, Marketing, and Public relations, but also in Interior, Urban, and Architectural Design. The colors that we prescribe can have vast effects on the occupiers. For more information, this website gives an overview: Color Psychology